Impactful Campaigns & Strategies

A strategic analysis for my Brand and Relationship Strategies class, evaluating Natrium’s positioning, consumer perception, and competitive landscape to identify growth opportunities and enhance brand loyalty.

This case study, for my Reputation Management class, explores how Mattel’s live-action “Barbie” movie repositioned the brand in the minds of consumers, reclaiming control over her cultural narrative and reshaping the brand’s reputation in today’s market.

In my Multicultural and International Integrated Marketing Communication class, I explored how Chick-fil-A’s UK expansion can tailor its communication strategy to the region’s cultural diversity to boost brand awareness and consumer engagement.

For my Crisis Communication class, I analyzed crisis memory—how past crises shape public response to new ones. A study on SARS and COVID-19 showed how narratives like heroism, criticism, and nationalism influence trust and behavior. Understanding crisis memory helps organizations maintain credibility and perception.

This is a research report that explores the relationship between agricultural marketing communication and consumer attitudes towards GMOs, focusing on how communication strategies shape public perception and engagement.

In this capstone course, my team develops a marketing campaign for Chock full o'Nuts, applying IMC strategies like research, branding, and media planning. We work together to present our campaign to the client, focusing on teamwork and real-world IMC application.

For my Consumer and Target Behavior class, this paper explores how social proof shapes consumer perceptions and excitement in women’s sports, offering insights on leveraging audience behavior to drive engagement and support gender equity.