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    • Home
    • Campaigns & Strategies
    • Licensed Artwork
    • Commissions
    • Graphic Design
    • Photography
    • Event Planning
    • Resume
    • Contact
  • Home
  • Campaigns & Strategies
  • Licensed Artwork
  • Commissions
  • Graphic Design
  • Photography
  • Event Planning
  • Resume
  • Contact

Chock full o'Nuts Capstone Project

ABOUT THE COURSE: ADVANCED INTEGRATED MARKETING CAMPAIGNS

This capstone course is the culminating experience for graduate students in Integrated Marketing Communications at the University of Mississippi, where strategic thinking meets real-world execution.


This year’s client was Chock full o’Nuts, a heritage coffee brand with a loyal following and unique market presence. In teams, we developed a fully integrated marketing campaign addressing the brand’s key challenges and growth opportunities.


We conducted in-depth market research, crafted a unified campaign concept, designed cross-channel creative, built a strategic media plan, allocated budgets, and set performance metrics.


Modeled after a fast-paced agency environment, the course emphasized collaboration, time management, conflict resolution, and confident client presentations. It brought together all the core elements of the IMC curriculum, including branding, creative strategy, media planning, analytics, and more, preparing us to deliver thoughtful, creative, and data-driven marketing solutions.

About the Client

Research & Findings

Research & Findings

 Chock full o'Nuts is a legacy coffee brand born in New York City, proudly celebrating its 100th anniversary in 2026. 

Chock full o'Nuts

Research & Findings

Research & Findings

Research & Findings

We dug into research and strategy to uncover key insights, shape a compelling narrative, and bring our campaign to life.

See What We Uncovered

Insights to Action

Research & Findings

Insights to Action

We brought insights to life with a bold plans book and pitch, blending strategy, creative, media, and ROI for Chock Full o’Nuts.

View Our Approach

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