Naturium Brand Inventory and identity

Naturium aims to deliver thoughtfully crafted skincare solutions that prioritize safety, biocompatibility, and efficiency.

Naturium – a name that blends “nature” and “serum,” indicating its focus on high-quality, nature-inspired skincare. Founded in 2019.

“Thoughtfully formulated for you.” This tagline reinforces Naturium’s emphasis on personalized, carefully crafted skincare and makeup. 

 Naturium’s manifesto includes the belief in the power of plants and the advancements of science. They emphasize that high-quality, innovative skincare products can be affordable. Their key priority is biocompatibility. 

Minimalist and clean, with a focus on soft colors and straightforward typography to reflect a science-backed yet approachable ethos.

Naturium is committed to eco-conscious, recyclable material, and functional packaging that protects their high-quality formulas and enhances the user experience without unnecessary complexity.

As a clean skincare and body care brand, Naturium is committed to being dermatologist-tested, cruelty-free, and pH-appropriate. This ensures each formula is gentle yet effective and aligns with consumers’ desires for ethically formulated products.

Naturium’s products are designed to complement the skin’s natural biological processes, promoting health and balance.