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    • Home
    • Campaigns & Strategies
    • Licensed Artwork
    • Commissions
    • Graphic Design
    • Photography
    • Event Planning
    • Resume
    • Contact
  • Home
  • Campaigns & Strategies
  • Licensed Artwork
  • Commissions
  • Graphic Design
  • Photography
  • Event Planning
  • Resume
  • Contact

Communication Campaign Idea

objective

Empower a new generation of leaders by showcasing real stories of young women and girls making a difference in their communities.

Key Initiative:

Launch a global video series and interactive workshops featuring real change makers.

Target Audience & Key Stakeholders

Children and Parents

Schools and Educational Institutions

Schools and Educational Institutions

Young girls who see Barbie as a role model and parents who value brands that inspire their children..

Schools and Educational Institutions

Schools and Educational Institutions

Schools and Educational Institutions

Collaborate to host workshops

and scholarship opportunities.

Non-Profits and NGOs

Schools and Educational Institutions

Non-Profits and NGOs

Focus on girls' education, STEM fields, and

underrepresented groups to ensure inclusivity and reach.

Key Elements

Video Series

Video Series

Video Series

Highlight inspiring young leaders in fields like science, activism, and the arts.

Workshops

Video Series

Video Series

Partner with schools and community organizations to create workshops led by "Changemakers."

Scholarships

Video Series

Scholarships

Establish financial support for girls pursuing education or innovation in underrepresented fields.

    Why Mattel should Implement

    Strengthens Inclusivity Mission

    Strengthens Inclusivity Mission

    Strengthens Inclusivity Mission

    Real stories emphasize that "you can be anything" applies to every girl, everywhere.

    Connects with Younger Audiences

    Strengthens Inclusivity Mission

    Strengthens Inclusivity Mission

    Combines digital storytelling with real-life impact, fostering emotional engagement with Barbie's brand.

    Create a Lasting Impact

    Strengthens Inclusivity Mission

    Create a Lasting Impact

    Scholarships and workshops leave a tangible legacy that aligns with Mattel’s social responsibility goals.

    Campaign Impact

    Enhanced Brand Loyalty

    Promote Positive Change

    Enhanced Brand Loyalty

    Builds trust among parents and educators as Barbie supports education and empowerment.

    Increase Global Reach

    Promote Positive Change

    Enhanced Brand Loyalty

    Spotlights diverse role models, making Barbie relevant across cultures and demographics.

    Promote Positive Change

    Promote Positive Change

    Promote Positive Change

    Directly invests in the futures of young leaders, creating a long-term positive association with the brand.

    thought question

    How can companies effectively balance self-awareness of past controversies with forward-thinking brand narratives, without alienating their existing customer base?

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